Spring Shape Up For Your Website Content

Content Optimization

Spring is here and it is time to shape up your web site!  Our bodies aren’t they only ones who need to tune up when spring rolls around.   Is it running fast? Is it getting all the nutritional content that it needs? If not, here are a few steps you can take to get your site into shape.

Step 1:  Get a Current Snapshot of Your Website

Start by figuring out where your website stands right now.  This will help you set goals for improvement, and let you know when you have reached them.   It is time to put your website on the scale.  If your images weigh too much, they will need to be trimmed.  Is there anything slowing your pages down? Do you have a mobile site?

Here are a few free tools that will show you what can be improved on your site.

  • Woorank
  • Page Speed Insights
    – This is Google’s own speed tester. After you type in your url, google will analyze it, and give you feedback on what needs to be fixed.

Step 2:  Content Keyword Diet

No i don’t mean that kind of diet 🙂   I’m talking about creating a shopping list of targeted keywords for your industry, and creating a meal plan around them.

For Example:  Say your main service (ingredient) is a Massage.  From there you can create a simple recipe by adding a few more descriptive words, such as “Sports Therapeutic Massage”.  A more advanced approach would be to add “Sports Therapeutic Massage in Newtown, PA”.

Find keywords that have low competition and high search volume Click To Tweet
  • Use a keyword tool to select keywords based on competition and local search volume
  • Choose the best ones to use in your page titles, url, h1 headlines, image alt tags, and meta descriptions.
  • Use keywords that are commonly associated with the main keyword to avoid keyword stuffing and being penalized
  • Use keyword qualifiers – keyword qualifiers are words that specify your keywords and also define intent. They can improve the quality of content for site visitors and give keywords some uniqueness. A qualifier can be anything, including date/time, adjectives, and location.

Step 3: Analyze Your Content

  1. How does your description look on search pages? Does it grab your reader’s attention? Meta description tags can influence the amount of click thrus.
  2. Make sure the phrases people search for are actually used somewhere on your page. If you have an analytic tool installed, such as Google Analytics, you can find out what phrases people were searching for when they found you.
  3. Create page titles that mean something to your reader and if appropriate, contain keywords that you created in step 2.
  4. Make sure all your images have alt tags that are descriptive.
  5. Do not hide content within an image or flash file.  Search engines can’t read the text displayed.