Concept: Wrightstown Health & Fitness wanted to redesign their site to attract new clients and make their content easier to update themselves.
Strategy/UX: Users found the original site difficult to navigate and they couldn't find what they were looking for. Wireframes were drafted to refresh and reorganize their content. The client had purchased a WordPress theme they liked, and I modified it to suit their needs. Google Analytics was implemented, and I helped them run their first digital marketing campaign with PPC.
Created Digital Marketing Campaign
Converted to WordPress (CMS)
SEO, Google Analytics