Tokio Marine America (TMA) provides unique insurance and risk management tools from our experienced staff of account executives, underwriters and loss prevention engineers and fair and timely claim settlement from a skilled team of claim professionals.
The Design Challenge:
Introduce new branding strategy to showcase their subsidiary companies in North America. The landing page had to mirror the print marketing campaign across all devices & browsers. Due to the content being very disorganized, clients couldn't find what they were looking for.
The site was created to be responsive on all devices. The home page now has a call to action and presents the prospective client with content that is useful for them.
I worked with the business clients to implement a marketing strategy for the website. The previous incarnation did not have a call to action on the home page or an organized navigational structure. After receiving their input, I developed the site using the bootstrap framework and corporate branding guidelines.