Philadelphia Insurance Companies (PHLY)


Philadelphia Insurance Companies (PHLY) is the leading property and casualty insurance company for niche markets.

The Solution:

In 2012, the site was redesigned with a new look and SDL Tridion content management system.

The Design Challenge:

The business clients needed a way to update their content sections in a timely manner. The
Marketing department also wanted a branding update to work with their new campaigns.

My Role:

Created CMS templates and schemas to allow the business to update their content. Front-end development
included using CSS, HTML, Photoshop, Visual Studio, asp.Net, XML, and javascript. Philadelphia Insurance Companies wanted users to be able to get directions to all their regional offices in an interactive manner. I changed it from a static image of a map, to a fully interactive map experience.   Also incorporated accessibility standards, SEO, email campaigns, and analytics.

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